Cross-Border E-Commerce: Opportunities and Challenges for Small and Medium Enterprises
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Abstract
SMEs confront both possibilities and threats in the global digital marketplace due to the increasing importance of cross-border e-commerce. As more and more people have access to the internet, cross-border e-commerce has emerged as a crucial growth channel for small and medium-sized enterprises (SMEs), helping them to reach a wider audience, generate more income, and compete on a global scale. the main benefits of international online trade, including as expanding into new markets, cutting expenses, and strengthening relationships with existing customers. At the same time, it tackles the problems that SMEs face, including cybersecurity threats, cultural differences, logistical difficulties, and regulatory impediments. Strategic insights and actionable advice for small and medium-sized enterprises (SMEs) seeking to thrive in the cross-border e-commerce environment are derived from an analysis of the possible advantages and disadvantages. Gaining a more comprehensive comprehension of how small and medium-sized enterprises (SMEs) can utilize digital tools to conquer obstacles and attain long-term economic success on a worldwide scale.
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