Sustainable Business Practices and Corporate Performance
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Abstract
This paper examines sustainable business practices and corporate performance by considering its conceptual foundations, organisational relevance, market implications and Indian context. Attention isgiven to the forces shaping contemporary commercial practices, the opportunities available to stakeholders and the constraints that can affect implementation. The discussion connects managerial, behavioural and institutional perspectives and identifies broad directions for sustainable and inclusive
outcomes. The analysis of Sustainable Business Practices and Corporate Performance also recognises that commercial change creates both possibilities and implementation questions. Opportunities related to efficiency, customer engagement, innovation and market development need to be considered alongside organisational readiness, resource constraints and responsible management.
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