Jain, P.K. “The Impact of Social Media Marketing on Brand Loyalty: Insights from the Fashion Industry”. Shodh Sagar Journal of Commerce and Economics 1, no. 3 (December 31, 2024): 12–16. Accessed March 9, 2025. https://jce.shodhsagar.co.in/index.php/ssjce/article/view/16.