DR. SNEHA IYER. Retail Innovation and Changing Consumer Expectations. Shodh Sagar Journal of Commerce and Economics, [S. l.], v. 1, n. 1, p. 198–205, 2024. Disponível em: https://jce.shodhsagar.co.in/index.php/ssjce/article/view/67. Acesso em: 23 oct. 2026.