BABBAL, Sanjana. Consumer Behavior and Brand Loyalty: The Role of Social Media in Shaping Purchase Decisions. Shodh Sagar Journal of Commerce and Economics, [S. l.], v. 2, n. 3, p. 15–20, 2025. Disponível em: https://jce.shodhsagar.co.in/index.php/ssjce/article/view/39. Acesso em: 8 jun. 2026.